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My Expertise

Folks are always asking what it is that I do do. Well, here’s a listing of the types of work I’ve had experience with over the past 20 years.

Research:
Competitor analysis
Strategic planning and trend forecasting
Focus groups and secret shopping
Scorecards and measurement systems
Marketing and publicity plans

Writing and Editing:
Mission statements
Presentations and speeches
Internet and e-commerce content
Proposals and grant/award submissions
Ad, brochure, newsletter and promo copy
Scripts and presentations

Design:
Logo development
Art direction and graphic standards
Photography, photo editing and scanning
Interior design and trade show displays

Publicity:
Press releases and pitches
Media kits and tracking
Crisis communications
Media and speaker training

Event and Meeting Planning:
Corporate and private events and fundraisers
Invites, programs and photography
Vendor and supplier handling
Themes and décor

Give-a-ways, trinkets and awards
Expertise in history themes (Kennedy, Truman, Grant)

Campaigns:
Issues management and crisis communications
Public policy and education initiatives
Brand identity and advertising launches

Technical:
Digital and 35 mm photography
Adobe Photoshop and Desktop publishing
Microsoft Word and PowerPoint
Macintosh and PC platforms

Management:
Special projects
Campaign coordination
Provide in-house staffing

Speaking:
Panels and keynotes
Facilitation and roundtables
Media commentary
Communications, pop culture and history topics

Read My Blog.

 

 

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