Folks are always asking what it is that I do do. Well, here’s
a listing of the types of work I’ve had experience with over
the past 20 years.
Research:
Competitor analysis
Strategic planning and trend forecasting
Focus groups and secret shopping
Scorecards and measurement systems
Marketing and publicity plans
Writing and Editing:
Mission statements
Presentations and speeches
Internet and e-commerce content
Proposals and grant/award submissions
Ad, brochure, newsletter and promo copy
Scripts and presentations
Design:
Logo development
Art direction and graphic standards
Photography, photo editing and scanning
Interior design and trade show displays
Publicity:
Press releases and pitches
Media kits and tracking
Crisis communications
Media and speaker training
Event and Meeting Planning:
Corporate and private events and fundraisers
Invites, programs and photography
Vendor and supplier handling
Themes and décor
Give-a-ways, trinkets and awards
Expertise in history themes (Kennedy, Truman, Grant)
Campaigns:
Issues management and crisis communications
Public policy and education initiatives
Brand identity and advertising launches
Technical:
Digital and 35 mm photography
Adobe Photoshop and Desktop publishing
Microsoft Word and PowerPoint
Macintosh and PC platforms
Management:
Special projects
Campaign coordination
Provide in-house staffing
Speaking:
Panels and keynotes
Facilitation and roundtables
Media commentary
Communications, pop culture and history topics
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